Dubai, 31 July 2025 — CFI Financial Group, a global leader in online trading, announced today the appointment of Omar Khaled as Chief Marketing Officer (CMO), reinforcing the Group’s commitment to driving brand excellence, global growth, and stronger client engagement.
Khaled previously served as CFI’s Global Director of Marketing, where he played a pivotal role in shaping and executing the company’s international marketing strategy. With more than 15 years of experience across fintech, trading, and digital-first sectors, he brings a data-driven and innovation-led approach to brand building and client growth.
As CMO, Khaled will lead CFI’s global marketing function, overseeing brand, digital, performance, and client communications strategies, as CFI continues to accelerate its international growth.
Ziad Melhem, CEO of CFI Financial Group, commented "Omar has been instrumental in elevating our marketing capabilities and expanding our brand presence across key regions. His leadership, creativity, and deep understanding of the trading and investing space make him an ideal fit to lead our global marketing efforts as we continue to scale. I've had the pleasure of working closely with Omar for years, and I look forward to what we will achieve next."
Omar Khaled, CMO of CFI Financial Group, added "It’s an honor to take on this role and continue a journey that’s already been incredibly rewarding. I’m proud of what we’ve built so far and excited to lead our global marketing efforts as we push boundaries, elevate the brand, and connect more meaningfully with our audiences around the world."
In parallel, Leen Daoud, previously Head of Marketing – MENA, will take on the role of Global Head of Marketing. She will extend her leadership beyond the region to support the Group’s efforts across all markets. Leen has been a key contributor to CFI’s brand success in MENA and will continue to play a crucial role under Omar's direction.
These leadership changes mark another step in strengthening CFI’s global marketing engine, positioning the group to stay ahead in a fast-evolving financial landscape.
About CFI: CFI Financial Group, established in 1998, is MENA's leading online trading broker with over 25 years of experience. Operating from key locations like London, Abu Dhabi, Dubai, Cape Town, Baku, Beirut, Amman, and Cairo, CFI provides seamless access to both global and local markets. Offering diverse trading options across equities, currencies, commodities, and more, CFI delivers superior conditions, including zero-pip spreads, no commission fees, and ultra-fast execution.
The company is a leader in AI-driven tools, offering intuitive and advanced solutions for traders of all experience levels. CFI fosters financial literacy through multilingual educational content and inspires excellence through partnerships with global icons like AC Milan, FIBA WASL, and MI Cape Town cricket team, as well as the Department of Culture and Tourism – Abu Dhabi. With Seven-Time Formula One™ World Champion Sir Lewis Hamilton as Global Brand Ambassador, CFI reflects a shared commitment to innovation and success while supporting cultural and community initiatives worldwide.
For more information: www.cfi.trade
Media Inquiries: Cecilia Natalia Hage, Global PR & Communications Manager, c.hage@cfi.trade