As official sponsor of KICK Sauber F1 Team and co-host of Monaco’s most talked-about superyacht event, Libertex showcased a masterclass in strategic branding.
Alongside Tom Claeren, the financial industry leader made waves at the Monaco Grand Prix for the second consecutive year. Capturing the attention of jet-set business tycoons and passionate F1 fans alike, Libertex proudly showcased its brand colours as its logo adorned the ultra-rare Senna livery McLaren Solus GT - a bold and dazzling statement on wheels.
The Monaco Grand Prix is where speed meets splendour. It’s a dazzling blend of supercars, glamour and strategy. From May 23 to 25, the legendary Port Hercules played host to an elite gathering aboard the magnificent Sarastar superyacht, as jet-set business leaders, F1 royalty, and global tastemakers converged for a weekend of Riviera indulgence. With the roar of engines echoing off the cliffs, guests dined on quality cuisine and champagne, while soaking in panoramic race views along the iconic 3.337 km circuit. Across 78 adrenaline-fuelled laps, the Grand Prix pushed both man and machine to the limit, showcasing not just raw power but razor-sharp precision, relentless focus, and the kind of high-stakes decision-making that defines the pinnacle of motorsport.
Celebrating its milestone 75th edition, this year’s Monaco Grand Prix unfolded one of the shortest, yet most technically demanding, circuits in the history of F1. The famously tight corners at the Casino Square (Place du Casino), La Rascasse and the iconic Tunnel tested the overtaking prowess of the A-list pilots vying for the title.
As the world watched with bated breath, a star-studded roster tore through the streets: McLaren’s Lando Norris clinched the coveted victory, trailed by local hero Charles Leclerc for Ferrari, McLaren’s rising talent Oscar Piastri, the ever-dominant Max Verstappen for Oracle Red Bull, and KICK Sauber’s own Gabriel Bortoleto and Nico Hülkenberg, each delivering an edge-of-your-seat performance worthy of Monaco’s legendary stage.
Switzerland’s KICK Sauber F1 team was one of the most colourful appearances, in stark contrast with the tarmac. With its striking, unmistakable Libertex logo proudly displayed on the Sauber C45, the car turned heads from every angle, especially from the deck of the Sarastar, anchored among a sea of glittering superyachts in Port Hercule.
Back in February, Libertex announced a multi-year partnership with the KICK Sauber F1 team, becoming their Official Online Trading Partner. This high-profile alliance marked yet another milestone in Libertex’s expanding presence across the global sports stage.
Through partnerships like these, Libertex reinforces its core values of excellence, performance, and ambition on a global stage. While sports and trading operate in distinct arenas, Libertex embraces the shared spirit of fair play, skill, resilience, and continuous pursuit of excellence that defines both.
Beyond the Track: A Celebration of Style and Class with Libertex
By co-hosting the Ultimate Superyacht F1 party alongside Tom Claeren for the second consecutive year, Libertex continues to demonstrate its ability to shine far beyond the financial services arena.
Recognised for its innovation and growing presence in online trading, offering contracts for difference (CFDs), stock investments, and more through its intuitive platform and mobile app, Libertex marked another milestone appearance at Monaco’s elite and global luxury scene.
The Superyacht event stood as the epitome of refined elegance and exclusivity, serving as the ultimate gathering spot for the world’s most influential figures on the French Riviera. Yet the crowning moment was the spectacular hosting of the $4 million McLaren Solus GT hypercar, one of only 25 worldwide, aboard the Sarastar, a breathtaking feat brought to life by Tom Claeren, sealing the event with unforgettable flair.
The head-turning McLaren, adorned with Libertex’s logo and vibrant brand colours, commanded attention from its prominent position at the superyacht’s bow throughout the event. Renowned for his spectacular activations, Tom Claeren once again captivated Monaco’s high society, leaving an unforgettable impression on this year’s elite gathering.
Breathtaking to witness, the entire spectacle of loading and unloading the Solus GT hypercar on the vessel perfectly captured the essence of the Grand Prix - where powerful cars meet haute couture.
No venue could rival the 60-meter Sarastar superyacht as the stage for this show-stopping spectacle. Guests were treated to quality cuisine, expertly crafted cocktails by Michelin-starred mixologists, and flowing champagne, the perfect spoils of the day.
Pair this indulgence with front-row views of the high-speed race, and you have an unforgettable experience. As the F1 cars roared past, the striking contrast of the McLaren Solus GT’s magnificent livery against the iconic Monaco circuit painted a scene straight out of a blockbuster film.
A final flourish of artistic flair brought the high-octane atmosphere to life. Renowned artist Domingo Zapata graced the Sarastar with his presence, captivating guests as he created a live painting on a car sculpture adding a vibrant splash of creativity to an already electrifying setting.
Redefining the Boundaries of Branding
Beyond all the hype of last weekend, one particular element stands out, and that is Libertex’s bold and strategic leap into Formula One. Few companies have seen such sustained growth and rapidly expanded their presence in global sports as dynamically as Libertex. Hosting the Ultimate F1 Superyacht for a second consecutive year and partnering with the KICK Sauber F1 Team has catapulted Libertex’s brand visibility and impact to unprecedented heights. The fact that this momentum unfolded during arguably one of the most prestigious sporting events on the calendar only amplifies its significance.
Beyond the five-star branding exercise, Libertex earned its place among business leaders and, well, sportsmen.
Libertex’s strategic branding masterfully showcases both its elegance and forward-thinking spirit, making the Ultimate F1 Superyacht the undeniable centerpiece of the dockside gathering.
Libertex continues to build its reputation as one of the global leaders in online trading, proving its championship mindset time and again, steadily growing a worldwide client base. The broker boasts a robust suite of stocks, contracts-for-difference (CFDs), forex, stocks, commodities, and more.
Setting the Standard in Online Trading
Libertex has spent a lot of time in the fast lane in recent years, as reflected by its expanding list of accolades and industry honors. The company has earned nearly 50 industry awards, including most recently the prestigious “Best Global Broker” for 2025 by Ultimate Fintech and “Best Online Trading Platform” at the 9th annual FinTech Breakthrough Awards.
The Monaco Grand Prix further reinforced Libertex’s status as a globally trusted brand authority that investors and traders rely on. The company is firmly rooted in several core values, such as personalized customer support and providing traders with the most competitive trading conditions. Offering free access to a comprehensive education hub, advanced tools, resources, and expert advice, it’s no surprise that so many place their trust in Libertex for their online trading needs.
Despite this impressive track record and leading position, Libertex is already looking ahead to 2026, planning to offer even more opportunities for traders. As a stalwart of the industry and an industry leader, Libertex continues to set new standards and redefine expectations of what a broker should be.